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Levier n°11 · Deal structure

Reverse-brokerage: the exclusive distributor status

Medium
Effort
Maximum
Impact
2 to 6 weeks
Délai
🌍 Monde 🇫🇷 🇪🇺 UE 🇺🇸 🇨🇦
Marchés
Le principe

Look for people who already manage client portfolios or audiences in adjacent, non-competing markets: SEO agencies, automation freelancers, information systems consultants. Don't offer them to be simple « affiliates »: offer them exclusive distributor status by zone or sector.

Pourquoi ça marche

Territorial or sectoral exclusivity appeals to their entrepreneurial spirit and ego. They stop seeing a low-level affiliate link and begin to integrate your product as a building block of their own business — with the commitment that comes with it.

L'exécution

  1. Segment your market into zones or sectors: region, country, business vertical, company size.
  2. Grant exclusivity for a limited duration (6 to 12 months) and conditioned on a minimum volume.
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  • Les 5 étapes d'exécution, dans l'ordre
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  • Le piège qui fait échouer la plupart des tentatives

Leviers de la même famille

Reverse-brokerage: the exclusive distributor status — GetAff