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Lever no. 13 · Deal structure

Co-marketing: The Revenue-Share Case Study

Medium
Effort
Strong
Impact
3 to 8 weeks
Lead time
🌍 Monde 🇫🇷 🇪🇺 UE 🇺🇸 🇬🇧
Markets
The principle

Large media outlets, influential bloggers, and high-authority newsletters categorically refuse low-end affiliate links, which they consider harmful to their editorial line. Do not offer them pure affiliation: propose an in-depth article or a high-value case study, natively integrating your tracked link.

Why it works

The article becomes an editorial asset they are proud of, not an advertising insert. And the hybrid model allows you not to pay anything upfront: you share the revenues generated over time, which transforms the article into an annuity for them.

The execution

  1. Propose to co-write: you provide the data and expertise, they retain editorial control and tone.
  2. Demand objectivity, including the limitations of your product — this is what makes the article credible and therefore performant.
The playbook for this lever

Members only. This section contains the playbook: exact wording, precise sources and the execution protocol. Creating an account is free and takes ten seconds.

  • The 5 execution steps, in order
  • The exact wording to copy, ready to send
  • The trap that sinks most attempts

Levers from the same family

Co-marketing: The Revenue-Share Case Study — GetAff