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Lever no. 14 · Deal structure

Hidden Resale for Consultants

Medium
Effort
Very strong
Impact
2 to 6 weeks
Lead time
🌍 Monde 🇫🇷 🇪🇺 UE 🇺🇸 🇨🇦
Markets
The principle

Thousands of independent consultants — SEO, digital marketing, organization, information systems — advise SMEs all day long. They have the complete trust of the executive, but only sell brain time. Give them the opportunity to integrate your solution into their deliverables as if it were their own technical recommendation.

Why it works

For the consultant, it's a double gain: they over-sell their expertise (they bill 100% for implementation) and they establish a passive monthly annuity in the background. This is one of the rare setups where your partner gains twice on the same mission.

The execution

  1. Provide a pre-filled audit or deliverable template, branded with their name, where your solution is the technical recommendation.
  2. Let them freely bill for their implementation service: do not impose any rates.
The playbook for this lever

Members only. This section contains the playbook: exact wording, precise sources and the execution protocol. Creating an account is free and takes ten seconds.

  • The 5 execution steps, in order
  • The exact wording to copy, ready to send
  • The trap that sinks most attempts

Levers from the same family

Hidden Resale for Consultants — GetAff