Reverse-brokerage: the exclusive distributor status
Look for people who already manage client portfolios or audiences in adjacent, non-competing markets: SEO agencies, automation freelancers, information systems consultants. Don't offer them to be simple « affiliates »: offer them exclusive distributor status by zone or sector.
Por qué funciona
Territorial or sectoral exclusivity appeals to their entrepreneurial spirit and ego. They stop seeing a low-level affiliate link and begin to integrate your product as a building block of their own business — with the commitment that comes with it.
La ejecución
- Segment your market into zones or sectors: region, country, business vertical, company size.
- Grant exclusivity for a limited duration (6 to 12 months) and conditioned on a minimum volume.
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- Los 5 pasos de ejecución, en orden
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- La trampa que hace fracasar la mayoría de los intentos
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