Pool #7 · Tech & product
Integrators, MSPs, and IT resellers (VARs)
Low
Saturation
Maximum
Potential
1 to 3 months
Signing cycle
🌍 Monde 🇫🇷 🇪🇺 UE 🇺🇸 🇬🇧
Markets
Why it’s a gold mine
They deploy solutions for their clients and bill for the installation. Adding your product to their catalog creates a recurring revenue stream for them without acquisition cost.
The expected outcome
A single integrator can bring dozens of accounts in a year, with a retention rate much higher than average.
Relevant markets : International (tous marchés), France, 🇪🇺 UE, États-Unis, Royaume-Uni, Allemagne.
The playbook
The pitch that works
Reseller program with margin, not commission: they buy at a discounted price and resell at their own rate. The vocabulary “margin” is that of their profession.…
The playbook for this pool
Members only. This section contains the playbook: exact wording, precise sources and the execution protocol. Creating an account is free and takes ten seconds.
- The exact pitch wording, adapted to this target’s vocabulary
- The 2 precise sources to identify them, with links
- The deal to offer: rate, counterparts and non-financial elements
- The specific trap that sinks most approaches