Real LTV rather than the facial percentage
A professional affiliate never looks at the figure « 20 % ». They calculate what a customer actually brings them over their entire lifetime. Your job is to do this calculation for them and display it.
Why it works
The classic mistake: foolishly announcing « 20 % commission ». For a €29/month subscription, that's €5.80 per month. For a traffic buyer or creator who invests time, this figure is discouraging — even though the real gain is much higher. The facial percentage destroys an otherwise correct offer.
The execution
- Calculate your real average customer lifetime (don't invent it, extract it from your data).
- Translate the commission into euros per customer per year, not as a percentage.
Members only. This section contains the playbook: exact wording, precise sources and the execution protocol. Creating an account is free and takes ten seconds.
- The 5 execution steps, in order
- The exact wording to copy, ready to send
- The trap that sinks most attempts
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