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Lever no. 20 · Sourcing

The broken-link affiliate: recovering competitors' dead links

Medium
Effort
Strong
Impact
2 to 4 weeks
Lead time
🌍 Monde 🇫🇷 🇪🇺 UE 🇺🇸 🇬🇧
Markets
The principle

Surgical technique: identify broken links and expired partnerships among your competitors — blog articles and video descriptions that still point to inactive redirect pages. Offer the publisher to replace them with their affiliate link to your product.

Why it works

You intercept already qualified traffic, on already ranked content, with an irrefutable argument: the publisher is currently losing 100% of this traffic. You don't ask them to create anything, you offer them to fix a leak by turning it into revenue.

The execution

  1. Identify competitors who have closed, pivoted, or changed affiliate platforms: their old redirect links are dead en masse.
  2. Use a backlink tool (Ahrefs, Semrush) to list pages pointing to these URLs, then check response codes.
The playbook for this lever

Members only. This section contains the playbook: exact wording, precise sources and the execution protocol. Creating an account is free and takes ten seconds.

  • The 5 execution steps, in order
  • The exact wording to copy, ready to send
  • The trap that sinks most attempts

Levers from the same family

The broken-link affiliate: recovering competitors' dead links — GetAff